How to protect the reputation of the organic brand, meet consumer expectations and create confidence in the organic sector?
When analysing fraud cases of the past, it is evident that supply chain information and integration is weak as it is based on certificates as proof of the previous operator’s certification only. If information is not digital and supply chain information not made available across all concerned supply chain actors, evidence of “farm to fork” cannot be guaranteed.
Therefore, we need to make supply chains transparent and the providing of information such as acreage mandatory. Read in our latest 2-pager on

'Fraud prevention and promotion of integrity for a country's reputation',

about prevention measures and warning mechanisms that are as important as tracing criminals down.